With the Lacoste brand celebrating 80 years in fashion, it’s focus on classic sportswear has evolved and now includes designs for the home, jewelry, parfum,as well as Lacoste glasses and sunglasses. Lacoste launched it’s unconventional chic campaign in 2009, and has decided to continue the trend in support of this anniversary milestone.
The Lacoste brand was founded in 1933 by René Lacoste, an avid tennis player and member of the France Davis Cup team. The crocodile logo, which is synonymous with the brand, came to life after René Lacoste was given the nickname “the Crocodile” from his tenacity on the tennis courts.
The epitome of Lacoste style combines athletic appeal with traditional design. Casual neutrals are often paired with vibrant pops of colour for a playful aesthetic. With such celebrity endorsers as Andy Roddick and Adrian Brody, the Lacoste brand is rarely out of the fashion spot light.
A brand known for reinventing classic designs, Lacoste glasses feature traditional elements, such as horn rimmed acetate, while playing with bold shapes and colours. This seamless combination of tradition and replica lacoste Sunglasses innovation makes Lacoste glasses a must-have accessory for the summer know Lacoste from its cute green crocodile logo. It’s French, it’s fun, and it’s laid-back…yet at the same time, effortlessly stylish. All of that reflects just beautifully in Lacoste’s new eyewear collection. Look for the brand’s fresh take on traditional elements, such as horn-rimmed acetate, as well as a color combo that combines casual neutrals with vibrant pops of color for a playful touch. Timeless and elegant, Lacoste eyeglasses utilize high-quality materials and streamlined designs to create eyewear that’s striking (and quintessentially European).
Some classics are untouchable, as the long-lasting appeal of Lacoste has proven. Since its founding in 1933 by René Lacoste, the brand replica Sunglasses UK has stayed true to its sports-inspired roots – it’s recognizable crocodile was inspired by Lacoste’s nickname as a tennis player. Their brand has been represented through the years by actors and models alike, including their recent campaign with supermodel Karlie Kloss.